Online Persuasion: The Power of Social proof from VKI Studios
Original Date: January 26th 2011
Presented by
Michael Straker
Michael has over 20 years’ experience in marketing and has worked with some of the world’s leading advertising agencies.
A founding member of VKI Studios' User Experience team, Michael has led our usability and conversion optimization projects for over 5 years. Specialties include copywriting, user testing, information architecture, wireframing, heuristic evaluations, and conversion optimization.
He developed and teaches our Persuasive Web Design course; he writes weekly blog posts on Usability, Copywriting and Online Persuasion.
Michael has earned degrees in psychology and law, and is a CUA (Certified Usability Analyst).
