Maintaining a profitable E-commerce site can hinge on your ability to attract and convert organic traffic.
E-commerce websites are notoriously particular when it comes to SEO. Beyond the standard SEO rules and principles, there are a large number of specifics to take into account if you want to increase transactions from search engine users.
Some of the topics we'll be covering:
- benchmark, organic traffic volume and its average conversion rate for e-comm sites
- Information architecture, Content & URL structure, duplicated content and flat site architecture
- content optimization and strategies
- semantic html for e-commerce
- analytics, measuring success and failure
There will be a Q&A round after the presentation but fell free to send your questions beforehand to anilopez@vkistudios.com, then sign up for Selling through Search, occurring March 23rd at 10am.
Presented by:
Ani Lopez, SEO Manager
Ani Lopez moved to Vancouver from Barcelona where he spent more than eleven years as a web developer, project manager and, over the last four years, an SEO consultant. Working for well known agencies in Europe gave him the opportunity to lead SEO campaigns and workshops for brands like Nokia, Carrefour international hypermarket chain, Amadeus Global Travel Distribution, Mundia by Ancestry.com, Solostocks International B2B wholesale and several hotel chains.
Most of these projects required targeting several countries, languages and cultures, training Ani in the intricacies of international SEO. He also specializes in working with very large sites and competitive markets.
Ani is currently the SEO Manager at VKI Studios and co-organizes the Vancouver SEM Meetup group. Follow him on Twitter @anilopez
