Expert Heuristic Site Evaluation
A detailed review of your website's user experience, commenting on how it performs in various aspects of usability.
- Find out what is keeping visitors from becoming customers
- Improve the experience a user has when interacting with your site
- Increase conversions and per visit revenue
The Usability Audit is a heuristic review of your website in order to determine its most pressing usability issues. A completed analysis includes an evaluation of your website and a prioritized list of changes that have been shown, through industry research, to make a significant difference in regards to conversions and visitor satisfaction.
Our Process
Each audit is custom-designed to suit the client's needs, and can be focused in any way the client desires. In most cases, the process involves five steps:
- Defining the Parameters of Tests
- Gathering Pre-Test data from Customers
- Heuristic Evaluations
- User Tests (Optional)
- Analyzing Data and Preparing Report
What You Get
After completing the Usability Evaluation, VKI Studios will deliver the results in a written report. The following are included:
Usability Score and Executive Summary
Your website is assigned an overall score, as a letter grade. Each section of the report is also given a letter grade.
The Executive Summary will include descriptions of the major problems found, as well as feedback on what your website does well. (It's important to know what your site does well, so you don't inadvertently change these aspects when making revisions.)
Section-by-Section Usability Evaluation
The performance of your website in each category is described in detail. In preparing the report, we consolidate the findings of our usability experts, as well as the results of the usability tests on actual subjects (where commissioned). A typical report will also contain dozens of screen shots to illustrate any problems found.
Detailed Action Plan
The report will conclude with an action plan, explaining the changes we recommend you make. To ensure the recommended plan is actionable, it is organized by priority of importance, and further divided between "easy fixes" and other repairs.
Increase your Conversions
Contact us now to find out how VKI Studios User Experience services can transform your visitors into customers.
