Recipe Creation

Get professionally designed test recipes for your own internal team to implement.

• Get professional input on how to design alternate landing pages for optimal conversion rates
• Enact tests without the need for experienced design and marketing staff
• See real results from your tests

Determining which pages to test, what elements of the page to test and what type of test to run can be tricky, time consuming and expensive.  Requiring analysis of demographics, psychographics and visitor data, as well as a vast knowledge of persuasive design, creating an effective landing page alternative can be downright impossible for user experience designers unacquainted with conversion centered design.

At VKI Studios, our design process establishes the key elements needed to develop effective and persuasive design choices. Working with all available data, we formulate unique and persuasive design choices that turn visitors into customers.

Our Process

Discovery

To ensure the project produces valuable results, we start by taking a “deep dive” into your business and website requirements. This phase involves an examination of data such as:

• Your business model and goals
• Your customer demographics and psychographics
• Your website analytics, to identify opportunities for improvement
• Technical requirements and/or limitations

Hypothesis Creation

After the discovery phase, our Landing Page Optimization team establishes a series of hypothesis about how your customers will respond to varying offers, and determines the details of the test to be run.

Recipe Creation

Finally, VKI Studios will establish a series of persuasive design choices, which we apply to your companies initial designs, creating landing page mock-ups. These mock-ups are then provided to your technical team to implement and test.