A/B & Multivariate Testing

Use statistical data about your users to increase the conversion rate of your landing and sales pages.

• Appease the concerns of invested parties with hard numbers about design improvements
• Stop worrying whether a design choice will negatively affect your conversions
• Gain statistical insights into your visitors and what makes them take action

Over 45% of companies engaging in testing find it difficult to design and develop tests that demonstrate clear ROI. Meanwhile tight resources, unclear ownership of site design, and wary parties with invested interests—ranging from designers to the CEO—often curtail the implementation of even the most successful designs.

At VKI Studios we implement high impact website tests founded on theories of persuasion and affective design, establishing high impact changes that increase conversions and assure that your tests turn into measurable increases in ROI. This isn't "best practices" or "site architecture". This is a complex art, coupling persuasive design with user testing—intended not to ease the conversion process but to convert people who never saw it coming.

Our Process

VKI Studios' four phases testing process begins with the an examination of your corporate goals and value offerings, and moving through hypothesis creation, implementation and wrap-up.

Discover:

To develop a test "recipe" we begin with a deep dive into your business and website requirements. We look at data such as website goals, customer demographics/psychographics, and more.

Create:

After the discovery phase, we move on to actually creating a hypothesis and a test recipe. This process consists of:

• Final selection of a test page
• Determination of the type of test to run (A/B, A/B/n, Multivariate, etc.)
• Developing test hypotheses
• Mocking up test page versions 

Implement:

After the hypotheses and recipe have been approved, we move on to actual implementation of the test, including coding test pages, applying test code, and test launch.

Learn:

In the learning phase we discuss the results with you, including what the test means, creation of a monetization model, and how the information garnered from this test can be applied elsewhere in your company.