Answer specific questions about your site with specialized user research methodologies.
- Find patterns in your users’ behaviors
- Create mental models and personas.
- Improve users’ experiences, encourage return visits, and increase conversion rates
Modern technology has given us new ways to organize information, test reactions, and analyze people—yet sometimes the best way to understand your users is simply to talk to them.
VKI Studios offers a suite of specialized user testing options for finding the answers to highly specific questions. How do your users expect your information hierarchy to be ordered? How do people feel about design decisions? How do people respond to specific questioning?
Our staff looks for patterns, and organizes sample data into models that you can use to align your offerings to your users' needs.
Our research services include:
Interviews
Gain a depth of knowledge about your users with in-depth qualitative research interviews. Learn their attitudes, their drives, how and why they are using your website, and who they are.
Surveys
Get quantitative feedback on your website, allowing you to identify and fix problems before your users take their business elsewhere.
Cardsorting
Find out how users expect your site to be structured and labelled. Card sorting can quickly identify how users expect site content to be structured, as well as missing or unnecessary content.
Increase your Conversions
Contact us now to find out how VKI Studios User Experience services can transform your visitors into customers.
