Internet Marketing Tips
Fed Ex
Sept. 25, 2006
Internet Marketing Tips: Should you use alt tags and 1 pixel images for spam?
Molson & Coors | Chapters & Indigo | Electronic Arts & EA
July 19, 2006
Internet Marketing Tips: How do you redirect multiple domain names properly for SEO purposes?
Cadillac
May 16, 2006
Internet Marketing Tips: Can Search Engine robots read Flash navigation and content?
Foot Locker
May 2, 2006
Internet Marketing Tips: Duplicate content - Does my website's content need to be unique?
Home Depot
April 25, 2006
Internet Marketing Tips: Session IDs in URL Strings - What does Google bot think?
Internet Marketing Tools
Microsoft adLabs
An amazing array of free tools including Demographics Prediction, Content Categorization, AdText Writer, Keyword Forecasting and much more. All tools are demos or prototypes, with no guarantee of accurate data. But it’s a great place to go for ideas.
Compete
Compete.com provides free web statistics on every site on the Internet. Using “click sharing”, compete.com shows you how safe, popular and valuable a site is. It also lets you see how your traffic compares to your competitors, which search terms are driving traffic to their sites, and much more.
Xenu’s Link Sleuth
http://home.snafu.de/tilman/xenulink.html
Xenu’s Link Sleuth is best used to spider a website and identifies broken links and redirects. It can also be used to create a basic sitemap of your website.
Wordtracker
When researching keywords, Wordtracker is very useful for finding terms similar to the ones you input. It also shows you how many searches were made for that term in the last 90 days. Wordtracker obtains its data from the Dogpile and Metacrawler searches as well as providing the option to show data from Overture.
Google Trends
Google Trends is a new tool from the Google Labs. You enter a term or series of terms that you want to check the trends for and simply click the “Search Trends” button. Google will show you a graph that represents search volume for that term as well as plotting news stories on the graph that may help explain sudden spikes or dips in traffic.
Google Adwords Clickthrough Rate Validity Checker
http://www.vertster.com/adwords-tool/
Vertster's Google Adwords Clickthrough Rate Validity Checker helps you determine the statistical significance of your advertisements A/B tests.
Adwords Super Tester
http://www.supersplittester.com/
Calculate profit per impression, not just clickthrough rate, with RocketClicks Adwords Super Tester
Unbounce
Unbouncec provides landing page ceration and testing tools that allow even the most tech illiterate to build high conversion landing pages.
