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Real Estate Internet Marketing and Search Engine Optimization (SEO)

When a potential customer types your city and the term 'real estate' into their favorite search engine, it is imperative to your business that your website comes up on the first page and ultimately in the top few spots.

VKI Studios specializes in real estate Internet marketing and has created a step by step process that will help you sell more houses.

Step 1 – You must have a fully functional lead generation website – like the ones below developed by VKI Studios.

• Relevant domain name
• Professional design
• User friendly layout
• Lead generation
• Integrated IDX or MLS search functionality
• Drip email campaigns
• And more…

 

Step 2 – Pay per Click

If you are just starting out, and your website doesn't have any organic rankings, then PPC is an excellent way to get highly targeted traffic. Once you have established top organic rankings PPC can still be used to supplement your traffic and generate more leads.

 

Step 3 – Organic Search Engine Optimization (SEO)

The fundamentals of good real estate SEO and Internet Marketing starts with "On Page" Optimization

Critical Components of “on page” internet marketing includes:

• Market Research (what search terms are your customers using when they look for your service)
• Competitive analysis - where is your real estate site and why isn't it in the top three?
• On Page criteria
  • Meta Tags
  • Body Content
  • Internal Linking structure
  • Technology constraints

Next we focus on"OFF Page" Optimization and Link Popularity

Reciprocal Links

As you know one of the trickiest aspects of search engine optimization and internet marketing is the process of building high quality incoming links. As you've undoubtedly heard, it's also the single most important thing you can do to improve your rankings. The more relevant inbound links a page has, the more popular it is and the better its rankings are in the search engines.

Directories

Another aspect of our internet marketing strategy is submitting your website to web directories. Some of them are free and some charge a fee which, when considering the value of your time, it’s definitely worth doing.

Other “Off Page” strategies include

• Press releases
• Article submissions
• Forum participation
• Link baiting

The proof is in our client’s success – check their rankings

Client	Most Valuable Term	Live Rankings
Kreick.com	Seattle Real Estate	Google - Yahoo In the Top 3 results
VancouverResidence.com	Vancouver Real Estate	Google - Yahoo In the Top 5 results
1aprop.com	Fort Collins Real Estate	Google - Yahoo In the Top 2 results
CanadayGroup.com	Orange County Real Estate	Google - Yahoo In the Top 3 results
MauiSales.com	Maui Real Estate	Google - Yahoo In the Top 4 Results
DanaAnderson.com	Las Vegas Real Estate	Google - Yahoo In the Top 4 Results

Conclusion

VKI Studios is helping real estate professionals in both small markets and in large extremely competitive markets. Call us today to discuss how we can help you succeed online.

Free Quote: just fill out our online consultation

We have an Internet marketing department dedicated to improving your search engine listings and rankings. Our knowledgeable and experienced staff take advantage of the latest Internet marketing strategies, tools and technologies to investigate, develop and maintain the top positions on the most frequently used searched engines. VKI Studios adheres to the highest ethical search engine placement standards and practices.