Your VKI account team will facilitate a Concept Session with you and your team at our facility or yours. Our objective during the session is to discuss and define the following:
We will research your competitive landscape on the web, identifying strengths and weaknesses in content, design, and functionality. Based on the gathered information we will make recommendations for how best to compete in terms of website design, content, technologies, and marketing.
During this step, we will lay the groundwork to create a web interface whose design and technologies are relevant to both your business goals and end-users. We will prepare the Creative Work Plan, which outlines our recommended creative strategy and site map for your review.
Web site development projects typically incorporate features for the purpose of creating interactive responses with the end user, as well as establishing a base foundation for e-business opportunities. This internal session focuses on the exact step-by-step procedures needed to attract, retain and motivate users to complete transactions. Determining the origination and storage points for data within the process is critical to long-term viability.
Deliverables:
Information architecture is vital to the short and long-term usability of your web site/applications. The goal of functional design is to ensure better user experiences at all levels of interaction with your website.
In synchronizing usability features, VKI's information architects will oversee the organizational structure of the web site content to entice visitors, clients and other users to your site with innovations in overall design and navigational schemes.
Immersion - in your business. Our goal is to learn and understand about your goals, objectives and challenges. Where is your business now? Where do we need to go? And how are we going to get there?
Research - is the key to understanding and making informed decisions. Research as much as possible. We combine materials you've gathered along with everything we can unearth to provide the insights we need to develop a sound strategy.
Strategy - is the key to a successful business plan. Once we have developed and agreed upon your overall business strategies we start mapping out the entire communications, design, copywriting and technology plan of action - the one which will help you succeed online.
