We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of several companies to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by these companies on this site. The type of information we collect includes pages visited, time spent on website, forms filled out and more. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see.
Although these companies log the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can “opt-out” of our ability to analyze such data.
To opt-out from Omniture, click here.
Yahoo!
Third-Party Web Beacons: We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo!, click here.
