From the Editor:

We haven't had a PPC newsletter in a long time. A LONG, long time. But with Ken M now hard at work writing about paid search, we've got enough content to devote this month's newsletter to the tricks-of-the-trade that allow you to optimize your Adwords campaigns.

Using AdWords Campaign Experiments

Testing is the (not-so)secret of successful AdWords Campaigns, and Campaign Experiments makes this even easier. Previously, adjustments would require that you change your account, see the effects and compare performance. Campaign Experiments allows you to test elements - such as changes to bids, keywords, ad groups, and placements - without committing changes to your entire adgroup or account.

This summer, Google rolled out the Broad Match Modifier, a long overdue modifier for Adwords Keywords that allows you to define specificity within a broad match. This allows you to bid on a term like +NFL +Jerseys and avoid results such as NFL T-Shirts, or NHL Jerseys.

Adwords for Mobile Devices

Advertising for mobile phones with Google Adwords requires that you consider a few things. In this post, Ken lists 5 key factors you need to consider to make your adwords campaign a success.

Making use of Adwords Search Funnels

Search Funnels are crucial to understanding your Adwords visitors. Many, more generic, words seem like they are sucking up Adwords dollars without conversions, but these keywords may be leading to sales further down the funnel.

Reduce, reuse, Remarket your adwords. Google's remarketing features let you reach out to users who have previously visited your website through the Google Content Network, showing them specialized ads in order to convince them to come back.

From the Net:
Ready For PPC Remarketing? 4 Questions To Help You Get Started

And if the idea of remarketing excites you, Search Engine Land has four questions to ask yourself if you're looking to setup a remarketing campaign, and start winning back customers.