From the Editor:

Thanks to all the folks who gave us commentary on the Newsletter's design changes last month. This month we've got a few more small changes, and you can expect to see even more over the coming months.

So this February, we're running down our list of email marketing know how, including building permission based mailing lists, creating a better user experience and writing headlines that get more clicks.

And if you want more, coming this April is the the next run of Internet Marketing Essentials, including our day long introduction to SEO by Ken Moss.

8 Metrics for Judging the Value of a Link

Links are the basis of modern search engines' ranking algorithms. As such, acquiring links is the foundation of offpage SEO. However, not all links are equal, and knowing the value of a link is as valuable as knowing how to attain them.

In the old days we had the Google toolbar and pagerank to guide our link acquisition efforts. Today, it's DaveF's "8 metrics for judging the value of a link".

Title Tags: Where Web Usability and SEO Professionals Can Be Friends

Usability and SEO often comes into conflict, but when it comes to title tags usability and SEO professionals can be friends. Using accurate and descriptive title tags improves both the user experience, and allows search engines to better sort and rank your content.

User Generated Content for Your SEO Efforts

You need content. Search engines rely on it to establish whether your website is a valuable resource or the internet equivalent of pond scum. However, you don't need to develop it all yourself. Why not let user generated content play a role in keeping your content levels high?

Going deep... Getting the deep links

Sure your home page ranks great for a few keywords, but what about your inner pages? The key to good SEO is knowing what pages to drive traffic to, and your home page isn't always it. By spreading the love around you strengthen the surrounding pages, and as they rank better they too will spread the love back to your homepage. Plus some.

9 Great SEO Plugins for Wordpress

Wordpress is a great blog platform, but if you want your blog to rank well you're going to have to go beyond the default installation. Fortunately the SEO community loves Wordpress, and there are more than a few great plugins out there to help you improve your rankings.

From the Net:
Don't Forget Onsite Optimization!

It aint glamorous. In fact, people frequently ignore on page optimization in favour of trying to coral the most links. This is why there are so many great sites that rank horribly.

Fortunately Brian Harnish has more than a few tips on how to top up your on page optimization, and following this guide through should help even the most inexperienced onpage-SEO's perfect their site.