From the Editor:

It's summer, finally! And with summer comes our most popular newsletter topic: search engine optimization.

This month, we've got posts from Ani L., Ken M., and myself, Kent C., on a wide range of SEO topics, from creating detailed reports of your SEO efforts to communicating the importance of ranking well.

Newbie SEO Part 1: Google Analytics Custom Reports for SEO

Knowing what to fix is as important as knowing how to fix it. In this post KentC, describes how to create a simple, but powerful, Google Analytics Report using a combination of custom segments and custom reports, which can provide powerful insights into the state of your website's search engine optimization.

SEO: get the most of Images Search Engines. PHP script

Image search might not provide a lot of traffic, but the insights you can gain from analyzing this traffic can bring all kinds of insights and targeting opportunities into and for your website.

SEO: it's common sense

You don't start building a house by the roof, so why would you start optimizing your site by a concerted link effort when there is still on-page optimization to do? Why focus a lot of effort on on-page optimization when your technical foundation is just going to hinder your ranking? Ani L. explains that SEO is a common sense thing, it requires that your SEO foundations are strong before you start reaching for the sky.

SEO: Communication is Key

In this post, Ken M. argues that one of the most valuable parts of your SEO effort is knowing how to communicate it to stakeholders. SEO can often be an afterthought for established projects, and making sure that you can clearly explain how it is going to benefit a project can mean the difference between being supported and getting sidelined.

Why aren't my pages indexing? Potential causes and fixes

Nothing is more frustrating than trying to figure out why your pages are not getting indexed. Kent C. describes 3 common issues that prevent indexing, and explains how to fix them.

From the Net:
How a Search Engine Might Identify Possible Query Suggestions

This post from SEO by the Sea looks at a patent by Google back in 2005 which examines how Google develops search query suggestions using contextual information.