Vote of Confidence: VKI Studios Takes Out Premiere Corporate Membership in Web Analytics Association (WAA)

VKI Studios has long been a bellwether of Internet-related trends. In joining the Web Analytics Association (WAA) at the Premier Corporate level, VKI Studios - leaders in Web Usability, Internet Marketing and Web Analytics - has demonstrated both its commitment to Website Analytics and its support for the WAA.
Vancouver, BC (PRWEB) February 15, 2007 -- VKI Studios today demonstrated its support for the Web Analytics Association (WAA) by taking out a Premier Corporate membership.
Web analytics is the use of web statistics to help understand how customers use websites - to determine which aspects of a website work well, and to identify problem areas. It's all about improving a website's effectiveness.
Founded in 2003, the WWA's purpose is to help standardize the terms, definitions and best practices in the industry, strengthen professionalism by developing training and certification programs, and promote the common interests of those engaged in web analytics.
An early adopter of web analytics practices, VKI Studios was a natural candidate for WAA membership. It is therefore not surprising that VKI Studios should join the WAA at its Premier Corporate membership level.
"There's no doubt the WAA is a solid organization, here for the long-term," said VKI Studios President, Darcy Foster. "Its management is top notch, and they're doing great work in educating the public on web analytics and promoting professionalism among practitioners. They truly are a powerful, positive force within the website analytics industry and we're excited about the opportunity to work with them."
"We've long recognized the value of good web analytics methodology. It perfectly complements our website usability work. Combining web analytics with web usability creates a remarkably effective force for improving the effectiveness of websites. So taking out a top-level membership in the WAA seemed a natural step."
By taking out a Premier Corporate membership in the WAA, VKI Studios reaffirms its commitment to web analytics best practices.
 
 
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