This Week: Wall-Ties and Forms, INC.
http://www.wallties.com - May 22, 2006
Issue 1
Weak Branding, Unclear Value Proposition
It’s clear that WTF is a maker of concrete forms. But it’s not clear they’re the best maker. A compelling headline is needed, plus bulleted highlights:
- World’s most complete line
- Reusable, labor-saving product
- See customer testimonials
- Click to see products in use
All the above information is available for those who look. But web users scan rather than read. Vital points must be made clear at a glance.