This Week: The Shoe Company
http://www.theshoecompany.com/custom.aspx?id=4 - August 21, 2006
Issue 2
Online flyer
This site, as of August15th, was three months behind posting a current flyer. On August 16th the page was updated with the August flyer graphics and link. The purpose of showing outdated flyers and pricing is unclear. Also, the repeated use of the words “Nice Shoes” on each and every flyer cover could cause branding confusion, as it looks like the name of the store.