This Week: McKinsey & Company
http://www.mckinsey.com -- June 29, 2006
Issue 3
Links Home not prominent enough
There is no link Home in the primary navigation. Users must either:
- Realize that the company logo at upper left functions as a link home, or
- Notice the tiny grey text link Home in the “breadcrumb” navigation.
The problem is, research shows:
- Many users do not know that logos typically function as links Home
- Most users do not use – or even notice – breadcrumbs