
http://www.mckinsey.com -- June 29, 2006
Issue 1
The home page design breaks several usability guidelines.
First, the design assumes that all visitors are familiar with the company, meaning it’s not designed for both the first time visitor and the repeat visitor. Secondly, the home page offers no information on what the company does or the services it performs. Thirdly, the design offers no signposts to guide the user to the next step, nor offers any help to find content within the vast amount of information on the site. Rather, the site offers only links to articles and reports, which are then restricted as the content requires registration to read.
